I just realized that the default WordPress post subject “Hello world” reflects the main topic of this blog very well. Doesn’t it? And I guess every tech-related adventure should begin with this all-times all-star phrase.

As I wrote in the ‘About’ note the objective of this blog is to explore and discuss the opportunities and success factors for global expansion of an european ICT company with a special focus on the Internet companies from the CEE region.

So… Hello world! ;-)

Inspiration to blog on this topic came from many directions. First of all – several ICT conferences which I co-organized in Poland during which we had several guest speakers from the US and UK. Secondly my recent trip to the San Francisco Bay Area during which I met great people who gave me some great ideas. And last but not least – going global sometimes is the only way to gain momentum, publicity and reach critical mass. But is it possible for a relatively small European company to go global?

Surely the incentives are there. Launch your internet services and with some nice PR you may attract attention of the blogoshpere and the tech media. Then you get some users who invite their friends and co-workers. The global market is so deep that almost every service will get some users. If you have a good product it will get traction relatively easy compared to services available only in local European languages. If you are lucky you capture attention of the big media and popular bloggers, gain global publicity, more users and VC’s interest. If not there’s allways a M&A option. Sounds good doesn’t it?

I was having lunch in Google HQ in Mountain View when someone asked me ‘so what is it that you do?’. ‘Oh, I represent an European internet smart-up doing this and that and thinking about the english-speaking market’ – I replied. ‘A start-up I mean’ – I corrected myself quickly. ‘No, no, a smart-up is probably a better description for what you intend to do’ someone said.

So there you go. I represent a European smart-up and therefore I think it would be smart to talk and to listen to people who have similar interests and experiences. This is how innovations start in the Sillicon Valley. People talk and write and read. Constantly. They ask questions and challenge other people. Eventually that’s how they win. It is not a part of the European culture – not from my experience. But you have to start one day…

In January 2007 there will be a conference in Warsaw for the local VC/PE industry and technology entrepreneurs. Some guests from the U.S. VC funds are invited. I will write about this soon.

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