Poland named official CeBIT Partner Country for 2013

 

Do IT with Poland

Do IT with Poland

I am very proud and happy to participate in preparations to the world’s most important event for the digital economy – CeBIT 2013 – 05 to 09 March, Hannover, Germany. Even more so because Poland has been named CeBIT 2013 official Partner Country.

If you represent a Polish company and want to get more recognition and contribute to our joint marketing efforts
OR
you just want to find out more
feel free to contact me, visit, like or follow these update streams:
Facebook fanpage:  http://www.facebook.com/pages/Poland-at-Cebit/538133586219741
Twitter: https://twitter.com/PolandCeBIT or #PolandCeBIT hashtag
Linkedin group: http://www.linkedin.com/groups/Poland-CeBIT-4846393

In the words of Frank Pörschmann, the member of Deutsche Messe’s Managing Board at the helm of CeBIT: “The Polish economy is on a growth trajectory. In fact, the country is a beacon of hope for Europe. We are therefore pleased that we could announce Poland as our Partner Country at CeBIT 2013. This is an opportunity for the country to present itself as an attractive and highly competent business location with an enormous potential due to the large number of qualified specialists in the digital industry.”

“I am exceptionally pleased that Germany, our most valued trading partner, has recognized the potential of the Polish IT sector and offered our country the opportunity to be the Partner Country at CeBIT 2013, the world?s most important event in the calendar of the digital industry”, said Polish Secretary of State at the Ministry of Economy, Dariusz Bogdan. He added: “We will use this opportunity to foster further cooperation in the IT industry and other areas of innovative technology. I am confident that in the coming years the IT sector will drive economic growth throughout the whole of Europe and for this reason it makes sense to invest in this sector now.”

Read about 10 interesting facts about CeBIT Partner Country Poland

Participation of Poland at CeBIT

CeBIT_Partnerland-2013-Polen_Partner-Country-2013-Poland~1

Visitors to CeBIT can look forward to an impressive showcase by Poland as a sophisticated high-tech nation.

 

The Partner Country Poland will be staging an impressive display occupying more than 3,000 square metres at the event. A central stand located in Hall 6 will be the hub of the presentation. Our Partner Country next year will be represented at four CeBIT platforms, i.e. CeBIT pro, gov, lab and life, with high-calibre professional displays. Currently we expect to see more than 150 Polish exhibitors at CeBIT 2013. This year, some 74 Polish companies took part in CeBIT, which proved an effective platform for initiating international business.

In addition, CeBIT 2013 boasts numerous panel discussions and forums where experts and important representatives from across the industry in Poland and Germany can exchange ideas and know-how.

At the Opening Ceremony of CeBIT on Monday, 4 March, German Chancellor Dr. Angela Merkel will be joined by Polish Prime Minister Donald Tusk as well as his deputy Janusz Piechocinski.

German-Polish ICT Summit on 5 March 2013 in Hanover

BITKOM President Kempf responded in similar vein: “The German-Polish Partnership Year is a basis for the governments in both countries to meet and discuss high-tech strategies as well as economic and business policies”. It is therefore fitting that the opening of the German-Polish ICT Summit on 5 March, the first day of CeBIT 2013, will see important members of the governments of both countries taking part.

CeBIT took a proactive stance on developing relations with its Eastern and Central European neighbors as early as 1993 when it staged the CeBIT Partner Region event dedicated to “Business with Eastern Europe”. On this occasion the then Prime Minister of Poland, Hanna Suchocka, made an official visit to Hannover. Much has happened since then, as Frank Pörschmann was keen to emphasize: “Over the past twenty years Poland has experienced a dramatic period of development which saw it emerge virtually unscathed from the global economic crisis of 2008/2009. We want to provide our immediate neighbor with a global platform from which it can present itself to the world markets as a high-tech economy anchored in the digital world.”

For quite some time, the trend on the Polish IT and telecommunications market has been one of steady growth. BITKOM?s own market research institute EITO predicts a growth rate of 2.6 percent for 2012, bringing total market value to approx. 16 billion euros. The current growth areas include tablet PCs, IT outsourcing and both fixed-line network and mobile data services.

“Shareconomy” is keynote theme for CeBIT 2013

“Shareconomy” describes the societal shift from owning to sharing.

As the world’s most important event for the digital economy, CeBIT will spotlight this sweeping trend that emphasizes sharing knowledge, resources and experience to create new forms of collaboration.

A multistage screening process involving top executives from leading high-tech companies and user industries, international research institutes, and thousands of fans at the CeBIT Facebook fan page resulted in Shareconomy being selected for the CeBIT 2013 keynote theme. ?The trend was clear,? said Frank Pörschmann, Member of the Managing Board at Deutsche Messe, ?Shareconomy is currently the hottest topic for business and society.?

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Denis Dovgopoliy likes to eat Zur!

So we meet again Denis Dovgopoliy! After all these years you come again to visit my country and eat our Zur.

I met you in 2008 when visiting Ukraine for TMT.Ventures’08 conference and didn’t realize at first that you’ve been coming here since the early 2000′s to consume our nation’s most precious cuisine.

And now you fly in to Warsaw a day too early with your ‘Hello Kitty’ backpack and your 5 mobile devices that you carry around and you text me to say “I’m at the airport. Where are you?”. And you don’t even change your SIM card to a Polish one!

And don’t tell me you’re trying to quit voice (conversations) and switch to text completely. I don’t care if voice leaves no text record, is unstructured and you have to memorize what I say only to forget it the moment after we disconnect. So what if you cannot forward our voice conversation to your assistant?!

So what shall we have? What do you mean you don’t drink alcohol? At all? Oh, it ruins your busy 12-hour-a-day schedule when you get drunk? You cannot tweet right when drunk? How workaholic of you.

“1. Be the first 2. Bring value 3. Build relationships” is your framework for success, is it?

“Bring value not vodka!” you say.

“Can you imagine how hard it is to build relations without vodka?’ you say…

Well, at least you brought me some Ukrainian vodka as a gift. I will drink it later then…

So maybe make some use of yourself and give me a few tips on personal PR. I’ve heard you’re like a geek-fest rock star back home.

“Just work hard”? That’s it? That’s your advice?

“You’re the PR”? Thanks, that helps…

Oh, I understand. You have 600 investment project submissions a year, you do 200 meetings and spend 4 moths travelling per annum. That’s why you have all these passports and SIM cards.

Think globally but call locally. You’re so Glocal, it makes me sick. Or maybe it’s the third Zur that we’re eating… And stop tweeting about it. We’re not a face-down-generation-teens in a Moscow cafe.

Anyway I’m happy to hear that together with Yegor you guys sold Viewdle to Google. It rhymes, I see a nice fit. The Shortman did it after all. Good for him. He’s the best entrepreneur in Ukraine, you say? Looks like it.

Anyway, there’s no Buho Oseledeca my friend.

I’ll see you soon. We’ll have more Zur.

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Estonian All-Stars at NEVC Tallinn Semi-Final – FREE registration!

NEVC Tallinn Semi-Final

Did it in Warsaw. Been to Prague. Been to Kiev. And Belgrade. Seen some amazing projects. Met some really cool people.

Now… going to Tallinn. Very excited about that :-) My one and only goal for this trip and event is to discover Estonia’s secret of producing the most innovative start-up’s per capita in Europe. Check out the Estonian All-Star line-up below…

On behalf of the Warsaw Stock Exchange and New Europe Events I have a great pleasure to invite entrepreneurs from Estonia, Latvia, Lithuania and also Belarus and Russia to participate in Tallinn New Europe Venture Contest Semi-Final on February 15th, 2011 in Tallinn, Estonia.

Tallinn event FREE registration: www.nevc.eu

Check out the event agenda: nevc.eu/tallinn-nevc-semi-final/

The highlight of the conference will undoubtedly be the Estonian All-Star discussion panel on the topic of ‘Entrepreneurial environment in the Baltics and regional expansion opportunities‘. Exchanging opinions and insights will be:

In case of regional expansion you’ll need a lot of cash and professional advice. If you’re wondering how to raise 2nd and 3rd round of capital you’ll find your answers during this event. Märt Meerits of Aktsiaselts Silvano Fashion Group will present case study of listing on the WSE from the Estonian issuer perspective. Legal challenges preceding listing on the capital market will be the topic of Lawin presentation while Tomasz Ciborowski of Bank Zachodni WBK will talk about the IPO preparation process.

If you only need a couple of mil and not tens of millions you should attend the presentation on ‘IPO advisers and their role’ by Jerzy Bednarek representing the DSBJ Group, Warsaw Stock Exchange NewConnect Market Authorised Adviser.

The event will provide its participants with know-how regarding capital sources for both big and medium companies. And… it will be extremely fun to be a part of.

It’s going to be the last out of 5 semi-finals of the contest covering 12 CEE countries, consisting of 6 events and discovering (potentially) top 12 CEE start-ups. The Great Finale in Warsaw will happen on March 8th, 2012.

Contest’s finalists will receive advice (legal, business, EU funding, marketing) preparing them for the Finals. Best prepared projects chosen in the Finals may have a chance to go public on WSE’s NewConnect unregulated market and/or raise VC funding.

New Europe Venture Contest (NEVC) is organized in partnership with the Warsaw Stock Exchange and Partners across Central & Eastern Europe. The contest targets projects in the TMT sectors:

  • T as technology such as ICT (information and communication technologies), clean technology (clean technology, environmental protection), Biotech (biotechnology, medical technology)
  • M is for Media
  • T for Telecommunications

Tallinn event FREE registration: www.nevc.eu

Check out the event agenda: nevc.eu/tallinn-nevc-semi-final/

 

About New Europe Events:

New Europe Events (www.tmtevents.eu) specializes in event marketing project management. We manage our clients’ projects across new EU accession countries. Conferences and seminars, press conferences, unusual marketing events – we do it all. Our main product are ‘TMT’ events targeting Internet, IT and telco business community. We welcome all interested parties to participate in shaping of the TMT investment community around our events.

For further information, please contact Ewa Stepien at +48 607 805 239, email: ewa.stepien@tmtevents.eu

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Kiev Semi-Final of New Europe Venture Contest – FREE registration!

The last time we had a conference in Kiev it was a blast – the event itself, the afterparty, the people me met… I found some historical parallels between modern VCs and Vikings. And last but not least I managed to have a beer with a global VC!

It’s great to go back, I’m very excited :-) I will try to (video)blog some of it… but you better experience it for yourself :-) After all – it’s FREE to participate…

Capital markets await Ukrainian companies. Success stories and growth strategies for both big and medium companies will be presented on December 1st, 2011 – PwC HQ, Kiev.

Event FREE registration and info: www.nevc.eu

Invitation (ENG) PDF / Invitation (RUS) PDF

Agenda (ENG) PDF / Agenda (RUS) PDF

On behalf of the Warsaw Stock Exchange and New Europe Events we have a great pleasure to invite entrepreneurs from Ukraine interested in raising capital to participate in New Europe Venture Contest Semi-Final on December 1, 2011 in Kiev, Ukraine.

The event will provide its participants with know-how regarding capital sources for both big and medium companies.

During the event Dmytro Babayev of Agroliga and Artem Kuznetsov of Westa will present case studies of listing on the WSE from the perspective of Ukrainian Issuer. Legal challenges preceding listing on the capital market will be the topic of White & Case presentation while Grant Thornton and Legis representatives will talk about the capital market strategy and the role of an authorized advisor.

The tax structuring for successful IPO and getting your company IPO ready will be the subject of PricewaterhouseCoopers presentation.

The day?s agenda will also include a semi-final of the New Europe Venture Contest (NEVC) for the most promising and attractive investment projects in the TMT industry in Central and Eastern Europe.

The contest is a series of pitch events held across 12 Central & Eastern European (CEE) countries. Six semi-finals will be held in 2011 in 6 CEE capitals and will lead to the great finale in the Warsaw Stock Exchange Chamber of Listings in early 2012.

New Europe Venture Contest (NEVC) is organized in partnership with the Warsaw Stock Exchange and Partners across Central & Eastern Europe. The contest targets projects in the TMT sectors:

  • T as technology such as ICT (information and communication technologies), clean technology (clean technology, environmental protection), Biotech (biotechnology, medical technology)
  • M is for Media
  • T for Telecommunications

Contest? semi-finalists will receive as an award advisory services (legal, business, EU funding, marketing) preparing them for the Finals. Best prepared projects chosen in the Finals will have an opportunity to go public on WSE’s NewConnect unregulated market or raise Venture Capital funding.
New Europe Venture Contest Kiev Semi-Final Jury will consist of, among others: Olga Belkova of EastLabs.co, Konstantin Golovynsky of Renaissance Group, Marcin Studniarek of White & Case and Olena Volkova of PwC.

Event free registration and info: www.nevc.eu

About New Europe Events:

New Europe Events (www.tmtevents.eu) specializes in event marketing project management. We manage our clients’ projects across new EU accession countries. Conferences and seminars, press conferences, unusual marketing events – we do it all. Our main product are ‘TMT’ events targeting Internet, IT and telco business community. We welcome all interested parties to participate in shaping of the TMT investment community around our events.

For further information, please contact Ewa Stepien at +48 607 805 239, email: ewa.stepien@tmtevents.eu

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Steve Jobs (1955-2011)

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

No one wants to die. Even people who wanna go to heaven don?t wanna die to get there.

 

Thank you. And RIP.

http://www.apple.com/stevejobs/

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Rainmaking: Cloud must go on!

Cloud must go on… indeed. The question is who will benefit the most by building facebook-like platform for companies. The game is on and the players do mean business :-)

Two of these players are Oracle in the 90s corner weighing 145 billion and salesforce.com in the 2000s corner weighing 15 billion. In the area of PR and rainmaking salesforce beats Oracle… since I can remember.

Maybe you’ve heard the latest news – Larry cancelled Marc’s keynote during Oracle OpenWorld Conference. So Marc invited people to hear his speech at AME Restaurant at the St. Regis Hotel, San Francisco (as I learned on Salesforce.com fanpage – they really do read it and comment back! Cool).

What a gift from Larry to Marc! As one of the facebook commenters said: keynote at OOW11 – $1 mln USD, publicity regarding the keynote cancellation – priceless. On the other hand – what Oracle were thinking inviting salesforce to OOW11 in the first place? Knowing Marc they should have known he’d turn it into a publicity stunt one way or another.

Latest Q&A session in the restaurant info:

  • Marc is expecting his $1 mln USD back from Oracle (that’s how much his keynote at OOW11 was suppose to cost).
  • Larry was one of the first investors in salesforce.com. Marc doesn’t know if he keeps it but for Larry’s sake hopes he does because it’s supposed to go nowhere but up.
  • Marc: “You can cancel keynotes but you cannot stop innovation
  • Marc: “This decision shines on their brand because a brand is a sum of memories. This decision becomes a part of history of Oracle, history of salesforce, history of the industry. It shows the style of leadership Oracle has – not modern, that’s for sure. Command-and-control, off-with-their-head management. The marketing tactic for Oracle should have been – we’ve listened to the social media, customers, the people, rethought the matter and Marc is back on with his keynote. I suggested that to their CMO. They didn’t think it’s a good idea. And yes, we had to deliver our slides to them prior to the event so they knew exactly what we wanted to say.” Perhaps that’s why they cancelled? ;-)
  • Marc: “If I’m going to present at OOW12? It’s up to Larry I guess. Dreamforce is bigger then OOW so we don’t need it anyway.”

BTW I wouldn’t know that if I wasn’t following salesforce facebook fanpage and if I didn’t tune in to live webcast on time. And I’m based in Europe so it’s after hours for me. Dunno what OOW11 was about, I didn’t really follow it. Larry vs. Marc – 0:1.

Back to Marc and Larry story…

As you might know prior to founding salesforce.com, Marc was at Oracle for 13 years in a variety of executive positions in sales, marketing, and product development. At 23, he was named Oracle’s Rookie of the Year and three years later he was promoted to vice president, the company’s youngest person to hold that title. And now he’s seen by Larry as irritant at least and some say – one of the most threatening challengers? Life’s little ironies…

This exchange of pleasantries between the two gentelman has been going on for some time now. Check out the classic Larry rant from 2009 and he’s turnaround in 2010 (still advertising mainframes). The part starting at 1 minut 10 secs is a must see ROTFL.

Anyway – you have to appreciate the way Marc does his rainmaking. He goes around the world evangelizing clients, distributors, developers, media people. He uses techniques that seem from-the-future compared to what others are doing. The fact is salesforce.com is still 10 times smaller then Oracle but with that growth rate – for how long?

Let’s take a look at Marc’s rainmaking techniques:

1. Metaphors based on current events and market data

How to grow your company if you’re creating a market which doesn’t exist and corpo bosses say “we don’t need that consumer mumbo jumbo – it’s neither safe nor effective”? Use colorful metaphors to world changing events or eye-opening market data! Talk to their imagination using processes they understand and cannot deny.

Take Mubarak and north african repressive regimes and compare them to corporate top management not understanding the Social media and the Social Enterprise revolution. Take Arab Spring and predict Corporate Spring!

Create the phrase ‘social divide’ for disconnect between consumer communications tools and corporate ones – divide between socially savvy customers and employees and the employers that lag behind. Tell corpo bosses that “You either use our product or you’re going down! Your own people will take you down like the Arabs did with Mubarak.” A bit of a stretch? Maybe, but gets the message across. Particularly when you entice some spontaneous riots of working people demanding SFDC, like yesterday.

Also – compare yourself to Facebook dominating in the consumer space. Show the world how “Facebook is eating the web” like the monster-success that it is – another metaphor. Not really true everywhere in the world, not completely true since we’re going off web to mobile and so on. But the analogy is there and it’s working for your benefit.

Oh, and use trendy keywords a lot – mobile, social, collaboration and of course cloud. Higher level of trust. Don’t forget democracy :) cause it’s good for everything…. And people are demanding it… as seen in evidence at hand!

2. Good slides and presentation team

While you’re throwing metaphors at people back them up with good infographics to fire up the crowd’s imagination.

Social divide? There you go:

Facebook eating Web? Here it is:

Make sure you have your people playing the right presentations on high-tech presentation equipment – image is everything. Also present your historical growth data in a time series from zero in the prehistoric era to 2015 (*forcast) so it looks like a hockey stick. A little of 3D chart magic doesn’t hurt to make the growth seem even more impressive. Also have your off-the-bench energetic marketing excecutive to explain the product details so you don’t have to. You’re a visionary, not a marketing person!

3. Allies and enemies as reference points

While creating a new balance of power you have to surround yourself with significant allies and even more significant opposition.

The dream-team combination of friends and villains would be:

Apple, Google, Facebook – sexy and powerful
vs
Microsoft, Oracle, SAP – not so much

Invite your allies’ CIOs to presentations, invite your allied CEOs to keynote and to discussion panels to build your own business off their success. Mock your opposition as old fashioned and irrelevant in the brave new world you’re creating. Once the story catches up it becomes a self-perpetuating, self-fulfilling prophecy.

4. Conservative client’s testimonials

Case studies of well known and reputable clients are the key to propaganda success. The more conservative the client the better. Like Burberry – old British brand which has a strong, independent CEO who isn’t afraid of speaking her mind honestly even at Dreamforce (what do you mean we’re not your only option?).

Sometimes you have to make your point with European brands not so known in the US – like KLM. Just add an industry (airlines) and market cap (24 billion). Maybe US airlines will get a hint.

Don’t forget to let your clients show their vision and business, let them explain how salesforce fits their goals and helps them grow and fulfill end-customers’ expectations. They’re successful and you’re just helping.

5. Excitement and attitude

No matter what (when forgot something, misplaced slidechanger, made the audience laught at you) – always keep on talking with confidence and passion. This is marketing gddmitt! It’s not accounting! You don’t have to be right every time, just speak really loud.

You might be exaggerating from time to time but it’s a choice you made to get your message across.

In case of any PR fail like insulting someone important (like Larry – bad for business!) – bring your mother to a restaurant press conference the next day to show how sensitive you really are and make a joke on promising to be good in the future. Make the promise to your mother, you wouldn’t lie to your mother, would you?

6. This is America, gddmit! They took’urrrr jobs!

It’s always good mention the need to revitalize US-based manufacturing. “We can have the best military in the world but not manufacturing? I don’t get that!” From time to time it’s good to make fun of Europeans (their boring Safe Harbor stuff – oh, wait, people in Europe watching this? it’s not boring, it’s a public company stuff, right? no, it isn’t).

Anyway…

Hats off for Marc. He can make the rain come down.

And it’s all planned, rehearsed, adjusted,  rehearsed again and executed well enough to get the job done. But looks easy and natural. That’s how it’s done. They don’t teach that in business school.

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2011 New Year’s Resolutions

Pic attribution goes to http://www.flickr.com/photos/themaddy/5298867897/

2010 is almost over… I don’t know about you but I’m happy to be still around and kicking. So happy New Year 2011!

My New Year’s resolutions are typical : spend more time with FFF, stay fit, get better organized, enjoy the little things that life’s made of.  Gotta plan it well and then execute accordingly. Sounds tough enough. Let’s start by getting drunk tonight with the rest of the world and then watch the re-runs on YouTube or Facebook!

Click to zoom in…

BTW what are your New Year’s resolutions?

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